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Toto Wolff Set to Sell Shareholding Pricing Mercedes F1 at £4.6bn

Toto Wolff with Mercedes F1 team
Toto Wolff has led the Mercedes team to historic success in Formula 1

Toto Wolff is in final negotiations to offload part of his ownership stake in the Mercedes F1 outfit.

The deal estimates Mercedes at £4.6 billion – an unprecedented figure for a Formula 1 squad – after McLaren were valued at £3.5bn in a change of ownership structure in September.

The Austrian executive, who holds one-third of Mercedes F1, would sell a shareholding approximately 5%.

The 53-year-old will remain as team boss and CEO if the sale goes through.

Shareholder Structure

Remaining partners in the team are Mercedes-Benz and industrial group Ineos Group, who each also own one-third of the enterprise.

A Mercedes spokesperson said: "We are providing no comment on this. The governance of Mercedes F1 will remain unchanged, and all three partners are dedicated to continued achievements of Mercedes-Benz in Formula One."

Valuation Growth

The deal signifies a significant increase in value of the Mercedes team after Ineos bought its stake for £208m in 2022.

This surge reflects the growth in market values of Formula 1 outfits in the past few years as a consequence of the increasing appeal of the sport globally.

This was also seen in the success of the F1 movie starring Hollywood star Brad Pitt, which was released last summer and earned more than $630m (£458m) at the box office.

It is Pitt's most successful movie and the highest-earning sports movie ever released.

Current Standings

The Mercedes team are runner-up in the team standings, trailing McLaren Racing, with three Grands Prix left in the current championship.

Their lead driver British driver George Russell has won two of the 21 races so far and is fourth in the drivers' championship after McLaren drivers Lando Norris and Oscar Piastri, and Red Bull's Max Verstappen.

The team won a record eight straight team titles and seven drivers' titles, six won by Lewis Hamilton and one for Nico Rosberg, between 2014 and 2021.

By

Craig Walls

A digital artist and design strategist with over a decade of experience in creative industries, passionate about blending aesthetics with functionality.

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